Store · Numbered · 72 h window · No Restock

Artifact, not merchandise.

Every piece ships from the same seamless, the same LBL Documentary grade, and the same world it came from. Runs are small, numbered, and never restocked. The waitlist opens the window — the window stays open 72 hours, then closes.

The mark

Won — currency, and victory. One coin, two faces, hover to turn it.

7 clothing drops 4 accessories Made to order 14-day size exchange

Clothing

Four capsules, one grade.

Each drop is tied to a world — the Black Tide, the studio, the founder, or the atelier. Plates shot on the campaign seamless; product and content share one LUT.

Justin Won in charcoal against concrete — Black Tide hoody reference
The Black Tide — The Line HoldsBT-001

Heavyweight loopwheel hoody, 460 gsm, washed black. Chest mark, episode emboss at the hem.

$145 ₩195,000197 numbered
Justin Won in a black tee with small blue LBL chest mark
LBL Studios — We Build WorldsLBL-ID-001

Organic heavy tee, 240 gsm, charcoal or concrete. Chenille mark, one logo moment per frame.

$62 ₩82,000300 numbered
Justin Won in a black LBL coach jacket with blue chest mark
Justin Won — Currency & VictoryJW-001

Five-panel cap and coach jacket set. ₩ embroidery, victory tag inside, one Korean title card per drop.

$88 ₩118,000250 numbered
Justin Won in a leather blazer under spotlight — atelier reference
Atelier — High-Concept EditorialATELIER-01

Cut-and-sewn peacoat with a single gold excess moment. Press and lookbook only — never the daily face.

$295 ₩395,000120 · gated
Justin Won in a black LBL Studios hoodie with blue floor wash
LBL Studios — Studio HoodieLBL-ID-002

Heavyweight hoodie, washed black, blue floor wash on camera. WE BUILD WORLDS, one mark at a time.

$110 ₩148,000250 numbered
Justin Won in a white LBL Studios tee
LBL Studios — White TeeLBL-ID-003

The white colorway of the studio tee. Same cut, same mark, same rule: one logo per frame.

$62 ₩82,000200 numbered
Justin Won in an oversized black tee with white chevron and LBL cap
Justin Won — Chevron & CapJW-002

Oversized black tee with the white chevron, LBL cap, minimal sneakers. The off-duty end of the kit.

$74 ₩99,000250 numbered

Accessories

The details that repeat in thumbnails.

Continuity-critical kit — the watch, the chain, the belt, the tag. Each appears on camera and ships with a numbered certificate.

Justin Won with cross-body sling and blue-faced smartwatch
Smartwatch Band — Blue FaceJW-WCH

Silicone band with a blue-faced insert. The detail that signals “future / measurement” on camera.

$24 ₩32,000500
Justin Won with LBL woven belt detail
Woven Belt — Gold BuckleLBL-BLT

Black woven belt, gold LBL buckle. Hardware only — never large-field gold.

$48 ₩64,000300
Justin Won in boardroom with thin silver chain
Thin Silver ChainJW-CHN

2 mm sterling silver cable chain. The only jewelry on the boardroom capsule.

$36 ₩48,000400

Black Tide

Numbered Hang Tag

001/197 — ships with every BT-001 hoody. Not sold separately.

Atelier · Gated · <5% of channel use

Atelier-01 — 120 units, $295

The high-concept editorial capsule. Press, lookbook, runway still only — never the daily face, never a thumbnail. Available by waitlist approval.

Request Access

How the window opens

Measure first. Then move.

01 · WaitlistJoin the ledger

Sign the email ledger. No spam, no pitch — the count is live and honest.

02 · 72 h windowWhen the count clears 700

The window opens for 72 hours. Numbered, made to order, no restock.

03 · Cut & ship10–18 days

Cut and sewn after the window closes. 14-day size-only exchange, vault archive.

Not financial advice. Educational. Where I could be wrong — see each essay’s limit line. LBL values hold here too.